Adam Zellner
SalesConsulting
Insights & Articles

The answers your competitors are afraid to give you.

Practical sales insights for home services business owners. No fluff — just honest answers about process, team coaching, and what actually drives revenue.

What Does Sales Consulting Actually Cost? A Complete Breakdown
Cost & Pricing7 min read

What Does Sales Consulting Actually Cost? A Complete Breakdown

The honest answer, including what cheap looks like, what expensive looks like, and how to know if the ROI is there.

February 14, 2026Read Article
7 Reasons Sales Training Fails (And What to Do Instead)
Problems & Mistakes6 min read

7 Reasons Sales Training Fails (And What to Do Instead)

Most sales training doesn't stick. Here's why, and the specific conditions that make the difference.

February 10, 2026Read Article
Fractional VP of Sales vs. Full-Time Hire: Which Is Right for Your Stage?
Comparisons8 min read

Fractional VP of Sales vs. Full-Time Hire: Which Is Right for Your Stage?

A side-by-side comparison of cost, risk, time-to-value, and fit so you can make the right call for your business.

February 6, 2026Read Article
The 5 Sales Metrics Every Home Services Business Should Be Tracking
Best-of Lists5 min read

The 5 Sales Metrics Every Home Services Business Should Be Tracking

Not vanity metrics. The leading indicators that actually predict whether your CSRs and field reps will hit their numbers next quarter.

February 2, 2026Read Article
How to Build a Sales Process for a Home Services Company (From Scratch)
Sales Process12 min read

How to Build a Sales Process for a Home Services Company (From Scratch)

Most home services companies don't have a sales process. They have habits. Here's how to build something that actually works, stage by stage.

March 29, 2026Read Article
Why Your Estimators Aren't Closing. And It's Not Their Fault.
Problems & Mistakes7 min read

Why Your Estimators Aren't Closing. And It's Not Their Fault.

Before you replace your estimators, look at the system they're working inside. Low close rates are almost never a people problem.

March 29, 2026Read Article
The CSR Phone Script Framework That Actually Books More Jobs
Team Coaching9 min read

The CSR Phone Script Framework That Actually Books More Jobs

Your CSR is the first person a customer talks to. How that call goes determines everything that follows. Here's the five-phase framework.

March 29, 2026Read Article
What a Fractional VP of Sales Actually Does in the First 90 Days
Sales Process8 min read

What a Fractional VP of Sales Actually Does in the First 90 Days

Not a vague overview. A specific account of what gets done, in what order, and what you should expect to see by day 90.

March 29, 2026Read Article
How to Run a Sales Meeting Your Field Reps Won't Hate
Team Coaching6 min read

How to Run a Sales Meeting Your Field Reps Won't Hate

If your team dreads your sales meetings, the meetings aren't working. Here's a 30-minute agenda structure that actually changes behavior.

March 29, 2026Read Article
The Real Reason Home Services Companies Plateau at $3M to $5M
Best-of Lists9 min read

The Real Reason Home Services Companies Plateau at $3M to $5M

It's not your marketing. It's not your pricing. Most companies stuck in this range have the same five problems. Here's what they are.

March 29, 2026Read Article
Objection Handling for Home Services: What to Say When the Price Is Too High
Sales Process8 min read

Objection Handling for Home Services: What to Say When the Price Is Too High

The price objection is not a dead end. It's a question. Here's the three-step framework for handling it without discounting.

March 29, 2026Read Article
How to Know If You Need a Sales Consultant (Honest Self-Assessment)
Cost & Pricing7 min read

How to Know If You Need a Sales Consultant (Honest Self-Assessment)

Not every business needs outside help. Here's an honest framework for deciding whether a sales consultant is the right move for your company.

March 29, 2026Read Article
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