Engagements start at $4,000 for a Sales Process Audit. A full Process Build starts at $10,000. Fractional VP advisory runs from $3,500/month. These numbers feel significant, and they are. But the right question isn't 'Can I afford this?' It's 'What is a broken sales process costing me every month?' For most home services companies, a 5-point improvement in close rate on existing lead volume pays for the engagement in the first quarter. I offer a free 30-minute call so you can make that calculation before committing to anything.

Yes, and they often become the best salespeople in the company once they have a framework. The issue isn't ability. It's that nobody has ever given them a repeatable way to present options, handle objections, or ask for the job. Techs who know the work deeply have a huge credibility advantage in the living room. The process I build gives them the language to use that credibility effectively. Most techs go from uncomfortable to confident within 60 days.

Pushback is normal, and it's actually a good sign that your team cares. The key is involving them in the build, not just handing them a playbook. I design every process with rep and CSR input, which dramatically reduces resistance. I also coach managers on how to hold the process accountable without creating resentment. Change management is part of the work, not an afterthought.

Generic sales training teaches broad principles that don't account for the specific dynamics of home services: the trust-building required when you're in someone's home, the CSR-to-tech handoff, seasonal demand cycles, and the challenge of selling premium options in a price-sensitive market. I build processes specifically for home services companies. The language, the objection handling, the pricing presentation frameworks are all designed for your context, not adapted from a corporate playbook.

You're ready if: you have at least 2 people in a sales or sales-adjacent role (CSRs, estimators, field techs), you're generating leads but not converting them at the rate you should, and you're willing to invest in building a process rather than just doing a one-time training. You're not ready if you're looking for a quick motivational boost or if you're not willing to hold your team accountable to a new way of working. I'd rather tell you that upfront than take your money and deliver something that doesn't stick.

I offer a 90-day results guarantee on Process Build engagements. If we don't see measurable improvement in your target metrics by day 90, I'll continue working at no additional charge until we do. I can offer this because I've never had to invoke it, but it's there because I believe in the work. The guarantee has one condition: your team has to actually implement the process. I can build the system. I can't make your manager use it.